7 Techniques for Android Developers to Improve User Experience

8 Mar
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Android-powered smartphones take about 84% of the global mobile market, with more than 1.4 billion users. They represent a huge business potential for app developers. Therefore, this field attracts lots of people who want to learn how to make Android apps. If you’re also planning to make a career shift and become an app developer, you should know that it isn’t rocket science, at least not with modern tools.

However, there are certain tricks of the trade that have to be thoroughly studied in order to make user-friendly apps. The following seven techniques will show you how covert the most important points of user experience while making Android apps

android mobile user experience

Android mobile user experience

1.Enhancing intuitive navigation

Have you noticed that kids are much more skillful in using apps than adults? This is so because children often learn intuitively. Therefore, app developers should bear this in mind when they’re creating apps, so as to organize them in a simple way. As a result, they’ll enable their users to rely on their intuition when it comes to navigation through apps.

The first step of getting closer to that goal is to draw the plan of the basic information categories you want to include in your app. In a nutshell, you should make an entity-relationship diagram (ERD). Here you’ll determine how these categories should naturally lead to others. From this division you’ll make screen lists and other features necessary for smooth and instinctive navigation.

2.Ensuring fast transition between screens

When an app user is switching from one screen to another, they want as little loading time as possible, especially if they have a fast, modern smartphone. If you fail to ensure fast transition between screens, your app will have a high abandonment rate. So, there are a few practical things you can do to speed up this process:

  • Reduce the amount of content on these screens. It’s a mobile app, not a full-scale website, so stick with minimalist content.
  • Set up loading elements in the priority order. This can be optimized in the backend.
  • Save screen layouts locally, so that they can be displayed at once.
  • Ensure access to cached app data in case of bad or now Internet connection.

3.Keeping spacing consistent

Consistency is the crucial feature of every user-friendly app. When your users get accustomed to certain visual patterns that ensure smooth functionality, you only have to follow suit and provide them with the same patterns throughout the app. Naturally, maintaining outstanding user experience is extremely important when it comes to spacing between different visual features. The next few rules will ensure seamless tapping/touching experience:

  • Ensuring enough space between touchable elements. Test it after the app is finished and adapt if necessary.
  • Separating cards, buttons and other specific features either by leaving empty space or placing lines between them.
  • Following size recommendations for on-screen controls – 48 dp for icons, buttons and other touchable features.

4.Making fonts work for you

Fonts are important elements of your app, together with the color scheme and the arrangement of icons. If you’re struggling to make ends meet, you can rely on the Roboto font. It’s a system font for Android apps and you can use it for free.

However, sometimes an app will require a more specific solution. This is where you should opt for a custom font. Make sure that such fonts are used in a creative way, so that they add a new value to your app.

Also, if you decide to use both the system font and custom fonts, arrange them in a visually compelling way that will improve user experience. Avoid adding too many elements, since that could overshadow the purpose and key features of the app.

Finally, check if your desired font is protected by copyright. If so, always pay license fees, so as not to be penalized for copyright infringement.

5.Nudging users with push notifications

According to the analysis performed by Localytics and published by TechChrunch, about 23% of smartphone apps are abandoned by their users after only one launch. If you don’t want your app to end up that way, it’s important to keep reminding its users to its unique features. One of the most convenient ways to do that is to use push notifications. For instance, you can adjust your app settings so that every person who downloads it receives a notification after a certain period of time. This initial notification should contain a call-to-action message that will attract new users to explore your app.

On the other hand, your regular users can be notified to use some special features, such as coupons, discounts or special offers. That way, you’ll entice new users to start using your app regularly and retain your old ones.

6.Avoiding out-of-app redirections

Your mobile app should never be treated as a website. Best-case scenario, it can be an addition to a full-scale website, with a limited number of functions, tailored specifically for mobile users. Therefore, app developers should do their best to always keep their app users within the app. As opposed to that, redirecting them to out-of-app locations, such as the smartphone browser, might confuse them. Moreover, they could even forget that they first visited your app. None of these will improve your conversion rate.

However, you should redirect mobiles users from your website to your app. That way, they’ll properly utilize all the benefits you’ve prepared for them in your app.

7.Not rushing with feedback

Android users form their opinion of an app on the basis of other users’ reviews on Google Play. This is why every single review your app receives is extremely valuable. Nevertheless, don’t rush users to rate your app, since it could boomerang on your as an abandonment and a negative review. What you should do is send them a rating request only when they’ve become your regular users. For instance, this request should be sent to users only when they open/close the app for a certain number of times or after they’ve passed several stages in the app. A happy user who has been using your app for some time will be more than interested in sharing their opinions with other users.

No matter if you make an app from scratch or use app-building tools, it’s essential to pack it with user-friendly features. The strategies provided in this article will extend your knowledge of user experience for Android apps. As a result, you will be able to create an app that will attract and retain new users.

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